Marketing is the way that anyone in business informs and educates their target market about the value and competitive advantage of their company and its products.
Our customers buy because we fulfill a need that they have.
There are really two levels of marketing:
1. Strategic Marketing
With strategic marketing businesses will determine how to compete against their competitors in the market place. Strategic marketing aims at generating that competitive advantage that competitors do not have. In other words ask yourself: How are you going to advertise your product? To what market segment are you going to promote your product?
2. Operational Marketing
Here is where the business owner executes marketing functions designed to KEEP customers. Some of the pieces of operational marketing include the implementation of programs designed to satisfy the customer with “after the sale” services and continued attention. Put a plan together and be consistent.
If you are looking for a systematic, inexpensive and easy way to never lose touch with any of your customers again give me a call. SendOutCards may just be what you are looking for!
Always remember: anyone can sell something, but not everyone does what it takes to keep that customer for life.
Celeste Underwood, Relationship Marketing Coach
SendOutCards
www.CelesteCards.com
813-453-1386
Saturday, January 24, 2009
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